Google Ads management built around the specific search behaviour and conversion patterns of trade businesses. More calls, more jobs, at a predictable cost per lead.
Most Google Ads agencies manage trade business campaigns the same way they manage ecommerce or SaaS campaigns. The result is significant budget waste on irrelevant searches, poor tracking of phone call conversions, and campaigns that do not understand the seasonal and urgency patterns specific to trades.
AmplifySME manages Google Ads exclusively for service and trade businesses. Our campaigns are built around how trade customers actually search, with call tracking as a primary metric and keyword lists built from sector-specific research.
Trade campaigns require: call tracking as a primary conversion metric (most trades leads come via phone), emergency keyword sets with bid adjustments, negative keyword lists built from trade-specific irrelevant searches, and landing pages that match the urgency and trust requirements of trade customers.
A minimum of £500 per month in ad spend is recommended. For competitive markets (plumbing in London, electrical in Manchester), £1,000 to £1,500 per month delivers meaningful data volume for optimisation. Management fees are separate.
Start Generating Consistent Trade Enquiries from Google Book a free Google Ads audit for your trade business and we will show you exactly what is currently being wasted and what a well-structured campaign would deliver.