Specialist digital marketing for home improvement businesses. Generate qualified enquiries from homeowners actively planning their next project.
Home improvement marketing requires an understanding of the planning and inspiration journey. Customers do not wake up one day and immediately book a kitchen or extension. They research, browse Pinterest, get inspired, compare companies, and then make contact weeks or months later.
AmplifySME's home improvement marketing strategy captures customers at multiple stages of this journey: paid search for high-intent searches, remarketing for visitors who have shown interest, and social media for the earlier inspiration phase.
Google Search Ads for high-intent searches (kitchen fitter near me, driveway installer), Instagram and Pinterest for inspiration-phase audiences, and remarketing to stay visible through the long consideration period. Local SEO builds long-term sustainable enquiry flow alongside paid campaigns.
High-value home improvement leads (extensions, loft conversions, kitchens) require a different approach to lower-value trades. Portfolio content, project photos, and case studies are essential. The conversion goal is a quote request or consultation booking rather than an immediate call.
Generate More Home Improvement Enquiries Book a free consultation and we will assess your current marketing and give you a clear strategy for generating more qualified project enquiries.