A 30-minute monthly review that keeps your campaigns performing at their best.
A monthly campaign audit prevents small problems from becoming expensive ones. Budget leaks, keyword drift, and declining conversion rates are all easier to fix when caught early. This 30-minute checklist covers the critical areas that deserve your attention every month.
Week 1 check: Search Terms Report. Review the searches that triggered your ads over the past month. Add irrelevant terms as negative keywords and note any new keyword opportunities. This single task typically saves 10-15% of wasted spend and is the highest-ROI activity in any PPC audit.
Week 2 check: Conversion tracking and landing page performance. Verify that all conversion tracking is firing correctly by submitting a test lead. Check landing page conversion rates - if any page has dropped below your benchmark, investigate whether the page has changed, traffic quality has shifted, or a competitor has entered the market.
Week 3 check: Budget and bidding. Are your campaigns spending their full daily budgets? If so, you may be leaving leads on the table and should consider increasing budget. Are any campaigns consistently underspending? They may have targeting issues. Review your cost per conversion by campaign and reallocate budget from poor performers to strong ones. Week 4: Review the metrics dashboard and set targets for next month.