Your footer is seen on every page. Make it work harder with these conversion-focused design principles.
The footer appears on every single page of your website, yet most businesses treat it as a dumping ground for legal text and rarely-clicked links. A well-designed footer can be a powerful conversion tool that catches visitors who've scrolled to the bottom looking for more information or a way to get in touch.
Include your phone number prominently in the footer with a click-to-call link. Display your key service areas so visitors from those locations feel confirmed they're in the right place. Add your Google review rating and a link to your Google Business Profile for social proof that's always visible.
Use the footer to display trust signals that might not fit in your main content: Gas Safe registration number, insurance details, company registration number, and any industry accreditations. These details reassure visitors who scroll to the bottom specifically looking for evidence that you're a legitimate, established business.
Include a compact contact form or a strong CTA in the footer. Something simple like 'Need a quote? Call us on [number] or fill in the form below' gives visitors one more chance to convert at the very end of the page. Many conversions happen from the footer because visitors have consumed enough information to feel ready to act.