Structured data helps Google understand your business better. Here's exactly what to implement.
Schema markup is code you add to your website that helps search engines understand what your content is about. For local service businesses, implementing the right schema types can improve how your business appears in search results, potentially earning rich snippets that increase click-through rates.
The most important schema type for service businesses is 'LocalBusiness' or one of its subtypes like 'Plumber', 'Electrician', or 'LocksmithService'. This tells Google your business name, address, phone number, opening hours, service area, and accepted payment methods in a structured format it can easily parse.
Add 'Service' schema for each service you offer, linking back to your LocalBusiness entity. This helps Google understand not just that you're a plumber, but that you specifically offer boiler repair, emergency callouts, bathroom installations, and other distinct services. Each service can link to its own dedicated page.
FAQ schema is another easy win. If you have frequently asked questions on your service pages (and you should), marking them up with FAQ schema can earn you expanded results in Google that take up more screen real estate. This is one of the few remaining schema types that reliably generates rich results for local businesses.